Master of Marketing

Course Details

The Master of Marketing explores the motives of consumers during the purchase of products and services and how to use this research to make more effective marketing decisions. Leading marketing academics will teach you how to identify potential customers so you can gain a competitive advantage by effectively positioning products in the market. Using promotional tools, you will learn to create and enhance a brands equity. This masters degree will ultimately enable you to develop and demonstrate specialised knowledge and skills in marketing, a field increasingly important for all types of organisations from commercial operations to the non-profit sector. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.

Qualification: Master Degree (By Coursework)

Course structure: 72 Credit points