KOL Marketing and Generative AI
University of Wollongong
Course Details
This course aims to provide students with a foundational understanding of marketing and generative AI, using Key Opinion Leaders (KOLs) as a central theme. It balances basic marketing principles with an introduction to AI technologies and their applications in the field. The course emphasizes practical, hands-on learning and critical thinking about AI use in marketing. Students will learn the importance of KOLs in modern business, gain knowledge and skills in digital marketing, and explore various career opportunities. Generative AI will be used to enhance their learning experience and understanding of marketing concepts.
Qualification: Non award
CRICOS Code:
Address
UOW College Hong Kong
1/F, 18 Che Kung Miu Road
Tai Wai, New Territories
Hong Kong
Attendance options
Full-time - 2 years
Total tuition costs
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