Graduate Diploma in Strategic Communication

Course Details

It is imperative that organisations employ effective communication to inform their stakeholders, promote their products and services, and maintain their reputation and public trust. Communication is increasingly enabled through advanced technologies and conducted strategically to achieve specific objectives aligned to organisational strategy. Rewarding careers await those who master strategic communication

Qualification: Graduate Diploma

Course structure: This course totals 48 credit points of study consisting of three core foundation subjects (24 credit points) and three core subjects in the Integrated Communication specialisation (24 credit points). Full-time students are required to undertake 24 credit points a session. Part-time students should undertake 8 or 16 credit points a session.

Career options include roles in public relations for the corporate sector, as well as those related to integrated marketing communication, corporate communication, fundraising, international communication, media liaison and public affairs. This course is part of an articulated program comprising the Graduate Diploma in Integrated Communication, Graduate Diploma in Communication Management, Graduate Diploma in Public Relations and the Master of Arts in Communication Management.