Bachelor of Marketing (Psychology)

Course Details

Study the Bachelor of Marketing (Psychology) and become an expert at uncovering the reasons behind consumer behaviour. Combine principles from complementary disciplines to unlock creative marketing solutions and graduate with a unique skill set thats in demand across all industries. Get inside the mind of customers by learning about the psychology that drives consumer decisions. Youll be trained in innovative data practices that allow you to shine a light on the different facets of customers from culture and lifestyle to personality traits and decision-making behaviours. Then, get practical experience translating these insights into influential marketing and communication strategies. Hone your skills working on real-world business and marketing problems through our work-integrated learning program. Contribute to campaigns alongside established professionals and build industry experience and networks that prepare you for an exciting career.

Qualification: Bachelor Degree (Pass)

Course structure: 24 credit points of core units; Students also complete one zero credit point academic integrity module.

Course also offered in Cloud (online) mode.