Bachelor of Communications (Top-Up) - Journalism Communication and Marketing Specialisation

Course Details

Journalism: The study of journalism encompasses many of the most important areas for learning and discussion in the world right now: truth, fake news, freedom of speech, cancel culture, democratic structures, media literacy, and critical thinking. Students in the Journalism Specialisation learn practical reporting skills such as research, interviewing, writing and presenting. They are introduced to contemporary multimedia journalism and learn how to report for audio, video and online. Marketing Communication: Modern marketing involves the analysis of market trends and the innovative use of a range of platforms to engage with prospective customers. This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers need to adapt their strategy to appeal to different markets. You'll learn the skills needed to develop, organise and implement marketing activities in a highly competitive and volatile environment. Through engagement with industry professionals, you'll learn how to expand a customer base and set an organisation on the path to growth and success.

Qualification: Bachelor Degree (Pass)