Bachelor of Communication (Strategic Communication) / Bachelor of Creative Intelligence and Innovation

Course Details

This course is designed for aspiring professionals in creative advertising, strategic public relations and related fields. What sets this course apart is its focus on real-world campaign creation for various sectors, enhancing your digital, traditional, and social media communication abilities. Youll learn to craft compelling content and engage effectively with media, all within the broader social, economic, and political frameworks of the communication industry. The Bachelor of Communication (Strategic Communication) Bachelor of Creative Intelligence and Innovation also integrates a transdisciplinary approach, drawing on multiple fields to foster innovative thinking and problem-solving. Youll develop competencies in critical and creative thinking, future scenario planning, and entrepreneurship, preparing you to thrive in a rapidly evolving global landscape.

Qualification: Bachelor Degree (Pass)

Course structure: Students must complete 240 credit points consisting of 24 credit points of communication core subjects, a 48-credit-point major and potential 48-credit-point second major (subject to application), 24 credit points of cross-disciplinary electives and a 96-credit-point creative intelligence and innovation core. Students who do not meet the requirements to study the second major complete 48 credit points of electives. Students undertake a professional placement in an organisation involved in public communication. Within the final year of the Bachelor of Creative Intelligence and Innovation, students can undertake between 6 and 12 credit points of internship (work experience) that relates to innovation within their research, career development, or core degree specialisations. For students undertaking 12 credit points of internship, international internships may be negotiated.

Career options include advertising account executives, advertising copywriters, communication strategists, community relations managers, marketing communication specialists, media liaison officers, media researchers, political media advisers, public relations consultants, publicity officers and special events coordinators. By being creative thinkers, initiators of new ideas, scenario planners, global strategists, open network designers or sustainable futures innovators within their chosen field of study, graduates maximise the potential of their chosen profession, making them highly sought after graduates with the ability to identify and develop solutions to some of the most complex issues that face their disciplines and society.