Bachelor of Communication (Professional Communication)

Course Details

Your studies will cover key concepts of planning, implementing and evaluating effective communication. You will develop a comprehensive understanding of audiences and tailored messages in a multimedia world including social media. You will learn how to strategically plan an oral message as well as high-level writing skills. You will also be equipped with modern persuasion skills to mobilise the power of communication to drive influence and make positive impacts at organisational, professional and social levels. Professional communication skills are required by employers and you will develop knowledge and experience in a range of areas such as organisational communication, interpersonal and intercultural negotiation. You will also advance your understanding of persuasive writing, influencer engagement, and the role of rhetoric in contemporary communications and critical societal debates. Your studies will be rounded by the choice of either a second major which is a sequence of eight units from another study area, or minors and electives such as work integrated learning, internships or international study tours that allow you to graduate work ready through engagement with the industry.

Qualification: Bachelor Degree (Pass)

Course structure: To meet the course requirements of the Bachelor of Communication (Professional Communication), you must complete a total of 288 credit points, made up of: a professional communication major (144 credit points) ; four core units (48 credit points); complementary studies: a second major (96 credit points), two minors (48 credit points each), or one minor (48 credit points) and 48 credit points chosen from unit options (electives).

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