Bachelor of Business (Marketing)
University of Wollongong
Course Details
Marketers manage the activities, institutions and processes responsible for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. From identifying the target customer to developing a competitive advantage, marketing is a crucial activity for all businesses. During your first year you will study core business subjects and in second year you will begin your major in marketing, developing skills needed to manage integrated marketing and communications strategies. Throughout this degree, you will be immersed in marketing, from understanding consumer behaviour and measuring the effectiveness of communication channels, to the product positioning and the effectiveness of market research. You will learn how to use creative advertising techniques, including graphic design software, to develop creative and effective marketing communications and see how marketing can influence positive change in social behaviour.
Qualification: Bachelor Degree (Pass)
CRICOS Code: 102881B
Start date: March - June 2025
Address
UOW Bega Valley
176 Auckland Street
Bega, New South Wales, 2550
Attendance options
Full-time - 3 years
Total tuition costs
AUD $97,344
CRICOS Code: 102881B
Start date: March - June 2025
Address
UOW Liverpool
33 Moore Street
Liverpool, New South Wales, 2170
Attendance options
Full-time - 3 years
Total tuition costs
AUD $97,344
CRICOS Code: 102881B
Start date: March - June 2025
Address
UOW Online
Northfields Avenue
Wollongong, New South Wales, 2522
Attendance options
Online/Off-campus - 3 years
Total tuition costs
AUD $97,344
CRICOS Code: 102881B
Start date: March - June 2025
Address
UOW Shoalhaven
Ray Cleary Building
NOWRA, New South Wales, 2540
Attendance options
Full-time - 3 years
Total tuition costs
AUD $97,344
CRICOS Code: 102881B
Start date: March - June 2025
Address
UOW Sutherland
University of Wollongong - UOW Sutherland campus
Loftus, New South Wales, 2232
Attendance options
Full-time - 3 years
Total tuition costs
AUD $97,344
CRICOS Code: 102881B
Start date: March - June 2025
Address
Wollongong
University of Wollongong
WOLLONGONG, New South Wales, 2522
Attendance options
Full-time - 3 years
Total tuition costs
AUD $97,344