Bachelor of Business (Advertising)

Course Details

QUT is a leader in advertising education with more than 25 years’ experience, having offered the first advertising course in Australia. QUT’s teaching staff are advertising professionals and work with industry partners to ensure our courses reflect industry needs. There is a focus on digital communication throughout the course to ensure our graduates are prepared to confidently enter an industry with an ever-evolving digital media landscape. Ultimately, the advertising major is designed to prepare you for a variety of the different roles within an advertising agency. Students are guided through the process of responding to a client brief—starting with conducting research, crafting consumer insights, designing campaigns, and measuring results. The advertising major teaches students how to use strategy and creativity to solve real-world business problems for real clients.

Qualification: Bachelor Degree (Pass)

Course structure: 288 units